Texas authorities have doubled the reward for information leading to an arrest in the unsolved 1995 murder of Celia Loya, a 30-year-old mother from El Paso. The Texas Department of Public Safety announced on October 16, 2026, that the reward has been increased to $6,000, up from the standard $3,000 offered by Texas Crime Stoppers. This temporary increase is tied to Loya’s case being featured as the Texas Rangers’ cold case of the month. Loya was found severely beaten on the bathroom floor of her home on Lake Champlain Street in east El Paso on February 7, 1995, after failing to arrive at work. Investigators determined she died from extensive blood loss due to blunt-force injuries, with signs of a struggle present in the living room. No arrests have been made, and no suspect has been publicly identified. The Texas Rangers and El Paso Police Department are renewing their appeal for information regarding Loya’s final hours, including her activities and whereabouts before her death. They are seeking tips from anyone who may have seen her or been near her home on the morning she was killed, as well as information about suspicious activity or circumstances surrounding her death. The higher reward is valid only for qualifying tips submitted before the next cold case is featured. Tipsters can call Texas Crime Stoppers at 1-800-252-TIPS (8477) or submit information online, selecting “Cold Cases Featured” and “Cold Case” in the appropriate categories. Murder has no statute of limitations in Texas, and investigators continue pursuing the case until it is solved or no viable leads remain. This strategy mirrors previous efforts, such as the reward offered for the 1997 killing of Brent Alan Gutheinz.